INCOMMON REBRANDING 2024
Incommon is a civil society non-profit organisation that promotes a circular economy through active interaction and creative collaboration with the local community. In recent years, incommon has transformed into an entity comprising various projects. As its structure and mission evolved, the imperative for a strategic, visual, and verbal rebrand became increasingly apparent.
Over the course of a year, our collaborative efforts with incommon focused on revising their brand strategy and architecture. Our goal was to ensure that incommon (the mother brand) and its associated projects (the sub-brands), had a clear connection. A key aspect of our work involved redesigning all logos to strike a balance between displaying a familial connection and maintaining distinctiveness.
The entire brand identity was meticulously crafted to bring forth the organisation’s unique personality. By seamlessly blending strict geometric shapes with a vibrant and playful colour palette, we successfully captured the joyful and playful character of the group. Comprehensive brand guidelines were developed to ensure the purposeful and consistent application of the new brand across all platforms.
